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2017: It’s Time to Lead with Data!


Overview:

As we move into 2017 and beyond, data-driven marketing is going to get bigger, better, and more integrated into the consumer experience. Technology-savvy, data-driven marketers want to get the right message in front of the right audience at the right time to drive the desired behavior. This article highlights findings from InfoTrends’ recent study Lead with Data: Follow with Print.

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